Internet Marketing or SEO as we know it is changing for sure and like all Internet marketers, we are also a bit nervous. The same traditional SEO techniques are not going to work anymore, though they are not going to get obsolete anytime soon, they may survive for a year or two. But the problem is that not everyone is sure what are going to get obsolete and what are here to stay. So confusion is everywhere.
To make your task easier, here we are going to have a quick look which techniques are going to lose their importance so that you can make tweaks into your marketing strategy in line with the latest trends and enjoy better visibility in SERP:
Meta Description: It has been for a long we are using meta description to send a strong signal to search engine especially that this page is relevant to the description. And therefore, we use to give enough attention to it but as it seems, Google is reducing its dependency on meta description. Moreover, Google as it appears is showing up arbitrary snippet specially when people are searching with long tail keywords. So, the days of stuffing keywords in the meta description is coming to and end.
Low Quality Links: Though the importance of links has dramatically reduced to a minimum especially after the great panda update, it still has some control. Actually, it is the low quality and free for all links that have lost their importance and they no longer play any constructive role in improving the ranking of a website. So, you need to discard some traditional link building tactics like social bookmarking, directory submission, forum posting, or spamming forums instead etc.
Thin Content: Great content will always be great. But before the panda update, the web was overshadowed with thin content which are basically low quality content crafted specifically to cater the search engines and for the purpose of getting textual linkback. But after panda update, this is probably the worst tactics that you can employ to get your website to the top.
Hyphenated Domain: This was another tactic which is still prevalent in the internet marketing industry. Marketers to satisfy their lust for ranking and better visibility in targeted keywords often tend to buy domain names that contain almost all the keywords imaginable. For say, they used to create a domain namely http://www.example-seo-company-services-country-name.com . But this is now being treated as spam and this will run the risk of being overlooked by search engines.
Only Keywords: Google is smart these days and it is quick to track link building scam. Therefore, you need to be pretty sure that you are using a healthy mixture of branded keywords and non branded keywords into your internet marketing mix; otherwise, you are sure to face the wrath of Google. Just strictly using the same keywords while building links for a particular page again and again is not going to work anymore. You need to add some variety into your link building techniques if you are to see some difference.
So, welcome to the new world of SEO.
This article is written by Michael Evans loves blogging on different subjects and he is a regular writer Webhostingdeals.org and he has written articles on the topic of Hostgator.com Review .
